Seasonal planning tool
Plan Your Product Development Calendar
Choose a target season or enter your launch date to see when product development should begin and how the key stages fit together.
Example development timeline
Plan backwards from your market date to understand the development path and key milestones.
Research
12–14 months before launch
Collection Strategy
10–12 months before launch
Product Definition
8–10 months before launch
Development
6–8 months before launch
Sampling
4–6 months before launch
Readiness
2–4 months before launch
Launch
Market date
Plan early. Build with confidence. Launch on time.
Seasonal calendar
Your Development Journey
Work backwards from your market date to plan each step with confidence.
Kick-off window for this season
May–June 2027
Recommended start to hit your market date.
Swipe or scroll
Explore your full development path
Market date
February–March 2028
* Manufacturing, QC, freight and logistics timelines are estimates only and must be confirmed with production partners. Supplier capacity, material availability, testing, shipping and customs may affect the final calendar.
Custom launch date
Already have alaunch date in mind?
Enter your target date, then answer six quick questionsto find the most realistic development path from where your product is today.
Know your date.
We'll map your path.
We'll calculate how much time you have until your target launch and guide you through a quick 6-question assessment.
How timing works
A development calendar is more than your consultant’s working time.
Some development phases can overlap and be managed flexibly. Others depend on approvals, supplier capacity and external lead times.
Flexible · Can overlap · Can be managed
Less flexible · External factors · Partner-dependent
When timelines tighten, the approach must change — not just the pace.
When the window is tight
Four ways to protect the critical date.
The focus shifts to sequencing, simplification and faster decision-making without losing sight of product quality.
Accelerated development can be possible, but it depends on product scope, current readiness and supplier capability.
Every timeline is different.
Answer a few questions about your project and we’ll recommend the most realistic development path.
- ✓Tailored to your launch date
- ✓Based on product scope & readiness
- ✓Built on real development experience
Want the full process?